I'm wondering if it's a real tire. Notice the shield logos on the tire tread that match the one on the rider's lower back and the back of the bike. This is for a company called Rev'it!. My guess is it's either computer graphics merged onto a dunlop tire or a one-off that dunlop made for this promo.
Edit: It's the latter. https://www.revitsport.com/en/blog/r...-custom-build/